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How to Build an Awesome Website
Youtube video transcript:
Good allies and gentlemen, welcome to draw a jazz on jazz and today we’re going to talk about web design. Having your own website is one of the most important things when it comes to building your brand building an audience or serving product I’m going to be sharing some tips, tricks and techniques that you can use to make your website stand out that when applied will help your website serve its core purpose to the best of its ability be at to sell your product, your artwork to build an audience, so on and so forth. This video is sponsored by wix.com and amazing place where you can build your own websites fast and easy. It’s an incredible place to build any kind of website from a really simple portfolio or contact page through to a really robust business website with e commerce and more. So if after this video you want to start a website perhaps as an art portfolio or a place to sell your work or find freelance or tell your story which is a really great place to do that.
And get started today for free. So I’m going to jump into today’s video by breaking it down into eight different parts. And I want to talk about these eight different principles and give some examples of age in application. The first and most important thing to ask yourself when building a website is what is its purpose specifically broken down into two questions, what is the hook and what is the call to action. This website is an example of someone who sells typography posters for children. As soon as you visit the website, you see examples of the typography posters as well as a clear statement of what the product is and the name of the brand. Immediately after that, you see the call to action shop now, which when you click on it, then immediately people are able to make their purchases and the call to action has been made. There are of course, other parts of the website all posters, custom things, statements, and about sections but really as soon as you go to the website these are the most commanding aspects that you see further browsing the website reveals all the other stuff but really that call to action and the
Hook has been served immediately is a website where even though it’s in Turkish, and I can understand it is a great example of how the first thing you actually see is the call to action that being booking a stay in what seems to be a hotel, and it gives some very large, very colorful images to help make that happen. Before you jump into designing the visual aspects of your website, you first want to understand what you want the viewer to do. And then you need to ask yourself, How can I keep them there long enough to convince them to do that. The next thing I want to talk about is clarity. I’ve seen time and time again, when people design their first website, they follow an instinct quite often of putting as much content on the website as possible. Essentially the instinct being followed there is the thought that the more you offer the more value the viewer gets but the reality is people who visit your website a used to visiting a lot of websites very quickly and dismissing them just as quickly. Most people are familiar with the same don’t judge a book by it’s cover but anyone who’s ever been
into a bookshop, knows that you do tend to judge books. By their covers. It’s only natural. And when you visit a website, you’re presented with the cover, and you’re only really going to scan the synopsis and scan the cover before you decide whether you’re going to invest more time in this or not imagine that this is a book that you picked up in a shop, you know that it’s pretty, it’s really simple and straightforward. And if you want to find more information, all you need to do is go to one of these few links, gallery, video or contact, it’s that straightforward. They just show you their product and invite you to see perhaps more if you’re interested or to contact them if you wanted. Here’s the landing page of a photography website, which as you can see, is extremely simple. And when you click to enter it, then you’re presented with a gallery of their work which is easy to click on and navigate and explore highlighting the work and what the creator of the website that photographer wants you to see when you design your website. Treat it as if it’s going to be a book flipped through casually by people, not necessarily invested in what you’re writing or putting
Mobile Friendly Responsive Web Design
out there, make things clear and simple and make the hook and call to action appealing and immediate. Now let’s talk about reading rules. This is probably something you may be familiar with. And that is quite clearly that people read from left to right and from top to bottom. This is important when it comes to design, especially because our I naturally scans over a page rather than reading meticulously through everything presented. As a result, designers often put the most prominent information in the top left and design the rest of the web page in a sort of F shape design not of course having nothing in the bottom right but prioritizing the information and imagery and text towards the top left corner here’s a great example of a website that uses this left to right and top to bottom viewing experience our eyes immediately drawn to the upper left where we can see first the logo and then of course the menu options but that is complemented subconsciously by this very attractive image also clearly demonstrating the service offered and reinforcing the
quality and the brand of this artist, he’s a really different context using a similar principle. Of course, a very large image takes up this home space, even on the homepage were presented with a large image that takes up a majority of the space. But our eye is almost immediately drawn up to the top left, where we see the logo and the business name. And then now that we’ve already seen this large image and the logo were brought to our different options of the website and immediately enticed to browse their services. There are exceptions to this rule. But this is really important to keep in mind because it’s a behavior pattern that has been scientifically tested and proven. The next thing I want to talk about is making your website mobile friendly. And it’s funny that so many people think of this as a feature I’m sorry people, it’s 2016 going on 2017. And having a mobile friendly website is no longer a feature. It’s a necessity. More people browse the internet on mobile devices, then on desktop computers on top of this exponentially changing trend. The other thing to remember
Is that viewer habits also change along with this. So aside from just having a website that presents clean and clearly on a mobile device, I recommend keeping in mind two things. Keep in mind scroll fatigue, people on endlessly going to scroll down and down and down on your web page on a mobile device they’re going to leave before they have to scroll too far. And of course, remember to use a click economy essentially, meaning you don’t want people to have to press too many links or buttons to get to a place you want them to go through. If you want someone to buy an item from a shop, you want that checkout process to involve as few clicks as possible from the moment they make the decision to buy something all the way through to the completion of the purchase. Likewise, if you want people to sign up to a newsletter, or contact you make sure to keep the click economy in mind. Now, let’s talk about text. This is a pretty straightforward one. I’m sure a lot of you who are sort of designed the savvy will know the difference between serafin sensor a font so I’ll just quickly come of that simply put the difference between serafin sans serif
That Sarah fonts have little structural details or embellishments. So as you can see here for example the lines on the edges of the s on the bottom of the RI and F. However, on Sans Serif fonts, these embellishments and details are not present. The reason is worth mentioning this is that while Sarah for san serif fonts are both equally usable or appealing for titles and head is it’s highly recommended that in areas of the body text of the website that you use sans serif. Now when it comes to text, it’s not just the funds that have the potential to entice or push away the reader. This wall of text here is an article that are copied and pasted written by Matthew snip that is on virtual reality. But when presented like this, nobody in their right mind, especially if they’re visiting a website for the first time is going to have any interest in reading this no matter how interesting the article is, unless of course they already know and trust the author all of a sudden, just by slightly repackaging and breaking apart the one
of information that we had even a larger article can be much more enticing and readable. This is just a really simple scratch together example of what I’m talking about. They can see by using a different font for the title, something that makes a bit more of a statement catches the attention and entices the reader to start scanning that article a bit. Now, aside from breaking apart the information into easily digested the paragraphs, there are also a few key segments of the article that I made stand out in different ways are the buy in denting. And I tell a sizing like up here in the top left or selecting I slightly cryptic or mysterious statement like not enough, it turned out isolating Matt and putting that in the middle there just so that people know that a story is going to be told to them. And then later on something big happens the reveal of a $2 billion something just by simply scanning over this article top to bottom, the person can get an idea as to whether this is a story that they may or may not be engaged in and you sort of do a lot of that work.
Wix Website Design is Easy But Comes With a Cost
For the other thing worth mentioning when it comes to text is that there are some, I suppose you could say blacklisted or very unappealing fonts to people simply because of how overused or inappropriate they tend to be for design. So it may be worth a little bit of your time or energy to Google Search what some of the trends are, and what some of the front no nose are. Now let’s talk briefly about images. If a picture says 1000 words, then surely it stands to reason that you just want as many great images on your website as possible and you’ll be giving as much value to the people visiting your website as they can get. But once again, it comes down to quality over quantity. And we also come back to that less is more principle. I really recommend not overusing images, but where you use the make sure that they do one of these three things that they effectively inform your visitor of any information you’re presenting, or any service you’re providing, or that your image intellectually or emotionally connects the visitor of your website with your service product or brand or of course
That the imagery on your website reinforces the identity of your business. Now want to talk briefly about schemes essentially color palettes and methods of structure that will entail the foundation of the visual presentation of your website. Your website is an interactive user experience. And as such, you’re building their expectations of that experience from the moment they land on your website. So you want the browsing and the visual presentation to be consistent across every single page so that the interaction with your website and the way that they learn about your product service or business is effortless and consistent. Last but not least, and most certainly worth reiterating. is less is more also occurred in the design principle adage. Keep it simple, stupid, also known as the KISS principle. Always remember whether it comes to the content of your website or the visual presentation of your design, that less is more and that effective simplicity is far more appealing than an approach of design or content that are
overwhelms your viewer I thought would be fun before we go to take you through a bit of a trip through time in getting ready for this video and preparing the content and the lesson plan I actually done through all of my old versions of the jazz she is.com website and I found deep within the archives of my storage and folders and backups, the folder cold all the EU
Was Your Website Developed With Clarity?
has my oldest versions of jazz studios. So I was 15 years old when I made this, you can see this this really great, you know, repetition of the background across then I think I acknowledge I wasn’t a coder and so I tried to build my website in Flash. And this was my first attempt to do that. What does this look like? There we go. So this was my jazz studios website and flash was this hosted by Freddie Jr. Jr. Calm
not doesn’t exist anymore. Okay. And then I think this was actually my first official release of jazz studios nicely anchored in the top left corner there because I didn’t know how to center things.
HTML, I didn’t know how to put the content on this. I just had buttons that led to other places do you keep in mind this was when I was like 1516 years old. And then eventually I did painstakingly start to learn to code and put things together. And eventually I ended up with something like this. But the amount of pain and effort I went to, to put this stuff together, it took me months and months to like, piece any website together because I am not agreed I just needed a place to show off my stuff. And I had to make it work. I wanted to show you that because I wanted to reiterate the reason that I’m really excited about wicks being the sponsor of this video, because if I had have had the tools that which provides back then to make jazz a studio that would have looked a lot better and a lot different and it would have taken me a few days as opposed to a few months before making this video. I spent a full day using wix.com making a free website, seeing how it feels just to put together a bit of a sample portfolio website with a contact page and a gallery and it really only took
Watch Out For Website Typos!
me like two hours, which is mind blowing compared to what the job used to entail when I built my earlier website. So if you’re an artist or a writer or a designer and you need a place to showcase your work or get freelance or feedback, go check out Wix. com, because you can start today for free. Keep in mind some of the tips and tricks I shared through this video when putting a website together, but there are loads of great templates you can use. And it really just simplifies the whole process because they handle the hosting and security search engine optimization and all that stuff. And once again, you don’t need to know any code which for people like me is a big thumbs up. That’s it for this video. Ladies and gentlemen, thank you so much for watching my show to like and subscribe if you haven’t yet and until next time, I’ll see you later. Thanks for watching. Make sure to subscribe to my channel for new content every week. If you want to support my work and get some goodies for yourself. Head over to my store for archives, ebooks, digital brushes, video courses, and more. If you enjoyed this video, here’s a link to another video.
You might like from this channel and if you want even more make sure to check out all my behind the scenes action on my vlog channel daily jazz. That’s it for now. Thanks for joining the rd party and until next time, I’ll see you later.